Experimentation in the design process can be applied in many stages; construction, detail, tectonic arranging, budgeting, idea forming, purpose framing –in studiokita, we do that and before that. We realize that even design is a methodical process; the certain quality only can be reached when we put a specific approach in every project. And that personalized work needs some personal touch. Over time, we experiment not only the design process but also the designer's state of awareness.

As an unintentional projection to that, there laid a construct by the term ‘kita’ as studio title –means ‘Us’ in Bahasa- which becomes the embedded value of studiokita; the our-ness; a sense of someone’s participation and people's presence. ‘Our Studio’, as literal translation of ‘studio kita’, formed a state of significance that highlights the idea that this studio is run by people, not just a formal system.

So by that, in every concrete and conceptual percept of studiokita produces work, design is not just a result, but also an attitude.

Ivan Christianto - Creative Director & Arleta Rachma - Principal Architect